If you’re a small online retailer out of the U.K. looking to make a name for yourself in the states, celebrating your launch in a Bel-Air mansion with Kylie Jenner and co. is a great place to start.
To mark its stateside debut, PrettyLittleThing.com, the three-year-old e-commerce brand specializing in affordable attire for the 16-25 crowd, invited bloggers, Instagram darlings and L.A.’s coolest young fashion plates to an exclusive launch party in a stately blush-tinted Bel-Air mansion.
After being shuttled to the private residence, guests (which included Christina Milian, Karrueche and Chantal Jeffries) lounged in cabanas, all while snacking on sliders, pink cotton candy and dessert.
Host Kylie Jenner, who donned an orange dress from the brand, was joined by on-again boyfriend Tyga just as duo Rae Sremmurd performed hits like “Come Get Her,” and a few lucky attendees were lucky enough to grab the latest PrettyLittleThing designs during a brief gifting suite free-for-all.
Though PrettyLittleThing is a newcomer to an already oversaturated market, the brand is proving to have a clear understanding of their consumer and their interests, all while serving up trendy, affordable clothes that girls will actually want to wear.
To see the latest from the brand visit PrettyLittleThing.com.